Hindustan Unilever Ltd.

Hindustan Unilever has inked pact with the UAE-based retailer Choithram in order to promote water conservation and waste management in the Gulf country. It will be running this campaign for the next 10 days, providing consumers with water conservation tips and recycling tools that will help them in taking small, but sustainable actions.

The FMCG major will distribute about 40,000 green bags to shoppers across Choithram’s ten main branches across Dubai and Abu Dhabi, during the campaign. The campaign also offers 30 lucky shoppers the opportunity to get their month’s utility bill paid.