United Spirits Ltd.

United Spirits has received approval from board of directors to invest in V9 Beverages (Sober) by subscribing to 1,972 Compulsory Convertible Preference Shares (CCPS) and 10 equity shares of Sober equivalent to 15% of its issued and paid-up share capital on a fully diluted basis for an aggregate consideration of Rs 2.29 crore. Sober is a zero-proof alcohol beverage brand. It aims to give consumers a wider choice of drinks on social/ personal occasions. With this investment, the Company continues partnering with breakthrough start up entrepreneurs to experiment in the emerging consumer trends of the category.

The company has also received approval to invest in Indie Brews and Spirits (Quaffine) by subscribing to 4,016 Compulsory Convertible Preference Shares (CCPS) and 10 equity shares of Quaffine equivalent to 25% of its issued and paid up share capital on a fully diluted basis for an aggregate consideration of Rs 5 crore. The board of directors of United Spirits at its meeting held on July 23, 2024 has approved the same. 

United Spirits is one of the leading beverage alcohol companies in India and a subsidiary of global leader Diageo plc. It manufactures, sells and distributes an outstanding collection of iconic global and premium Indian brands.