Bharti Airtel Ltd.

Bharti Airtel is trying out a new advertisement model to offer pay-per-view movies on its DTH platform free to customers. The company’s DTH arm has launched the ‘freemium’ business model which will create new revenue streams for DTH operators and film producers. The free movie channels on Airtel Digital TV will sport advertisements throughout the film on the shoulder of the screen, covering a fourth of it, similar to advertisements during cricket matches.

Besides, customers will still be able to view the paid version of movies for 25 to 100 a movie, with no advertisements. The free movie channel would at all times show viewers the option to watch the paid, ad-free version of the movie.

Bharti Airtel is a leading integrated telecommunications company with operations in 20 countries across Asia and Africa. The company ranks amongst the top 5 mobile service providers globally in terms of subscribers.