Tata Consultancy Services Ltd.

Tata Consultancy Services (TCS) has enabled 100% in-store mobile checkout for all Croma stores, a first in the retail industry in India. TCS leveraged TCS OmniStore, its award-winning artificial intelligence AI-powered, unified composable commerce platform, to deliver faster checkout and a best-in-class omnichannel shopping experience across touchpoints.

This commerce transformation enables convenient mobile checkout anywhere in-store and facilitates a consistent shopping experience across the stores and online channels. It has resulted in increased sales and footfall for Croma, while reducing the checkout time for shoppers.

With more than 500+ stores across 160-plus major cities, Croma is a leading Indian electronics retailer offering 22,000 products across 550 brands. Building on a relationship of more than a decade, Croma expanded its partnership with TCS in 2019 to take on a significant business-model along with technology transformation. This strategic partnership was aimed at delivering an outstanding unified shopping experience and further cement Croma’s position as a leader in the highly competitive retail industry.

TCS is an IT services, consulting and business solutions organization that has been partnering with many of the world’s largest businesses. TCS offers a consulting-led, cognitive powered, integrated portfolio of IT, business & technology services, and engineering.