Tata Motors Passenger Vehicles Ltd.

Tata Motors, country’s largest car maker aims to launch one new model each year in the long-term. From past few years there are gaps in the company's product portfolio in the domestic passenger vehicle market so to fill this gap the company has decided to launch one new model each year.

This year, the company launched 8 new products, but all of them were only upgrades or variants of their existing products. The passenger car business in India has been hit hard over the last one year as customers are not purchasing new cars due to costly loans and rising fuel prices.

Tata Motors is India's largest automobile company, with consolidated revenues of Rs 165,654 crore ($32.5 billion) in 2011-12. It is the leader in commercial vehicles in each segment, and among the top in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments. It is also the world's fourth largest truck and bus manufacturer.