TVS Motor to expand its portfolio with new launches

After reporting 4% drop in two wheeler sales in June, TVS Motor Company is planning to expand its portfolio by launching new Scooter, a Scooty and an upgraded version of Star City during the current fiscal. This will boost the company’s sales during the fiscal.

Further, the company is planning to launch a new kubek and a new motorcycle during 2013-14 for the Indonesian market and is looking at expanding its dealership network from 100 dealers to 150 dealers by the end of March 2014.

The company registered 4% drop in total two-wheeler sales for the month of June, which stood at 1, 57,351 units as against 1, 65,438 units recorded in June 2012. Domestic sales stood at 1, 37,331 units in the month as against 1, 47,893 units sold in June last year.

TVS Motor Company is the third largest two-wheeler manufacturer in India and one among the top ten in the world. The company has a production capacity of 2.5 million units a year. Wego is a 110 cc scooter targeted at the urban young couples. The company’s other scooter brands are TVS Scooty Pep+ and TVS Scooty Streak aimed at female customers.