Dabur India targets total ad spend at 13-14% of total sales

Dabur India is targeting a total advertising spend at 13-14% of total sales for the ongoing fiscal. The company’s advertising spend in the quarter was Rs 254.2 crore as against Rs 229 crore in the same quarter last year. In the first quarter it declined marginally to 15.5% as against 15.7% in the year-ago quarter.

Dabur India is one of the largest FMCG Company in India. Building on a legacy of quality and experience of over 125 years, Dabur operates in key consumer products categories like Hair Care, Oral Care, Health Care, Skin Care, Home Care & Foods.