Reliance Industries Ltd.

In a bid to revive Vimal brand, Reliance Industries (RIL) has introduced ‘Unformal’ fabrics fashion range and an advertising campaign to connect with the youth. The new range of four products includes fashion jacketing, fashion cottons, fashion and feel and fashion ceremonials.

Vimal brand was revived in 2007 by RIL. Earlier this year, the company had said that it would strengthen presence in the fashion and lifestyle segment. At present, Vimal offers fabrics and ready to wear range to its customers.