Affle 3i Ltd.

Affle 3i has been granted another patent in the US, which was filed previously. This strengthens the overall IP portfolio of the company. The patent subject area is ‘Method and system for application installation and detection of fraud in advertisement’. This patent is aimed at addressing the challenge of detecting and preventing fraudulent activities in digital advertising, specifically focusing on fraudulent app installations. The system leverages advanced algorithms and machine learning techniques to augment the reliability of performance-driven advertising by filtering out manipulated signals, detecting behavioural anomalies, verifying publisher authenticity and monitoring app installation processes for legitimacy.

This is company’s 13th patent grant out of a total IP portfolio of 36 Patents, filed to date. This grant further builds upon company’s previously granted IPs that collectively enhance the quality of the company’s conversion-driven marketing for advertisers, as the company continues to fortify its AI-powered consumer platform stack.

Affle 3i, formerly known as Affle (India), is a leading global technology company with a proprietary consumer intelligence platform that delivers consumer acquisitions, engagements and transactions through relevant mobile advertising.