Titan Company Ltd.

Titan Industries, India’s leading watches, jewellery and eyewear manufacturer and retailer has unveiled a new corporate identity to express and celebrate its transformation over the last 25 years. Under its new identity, Titan will now be known as Titan Company. The new logo – ‘Titan Star’ was unveiled conveying the company’s commitment to drive innovation, nurture talent, create value and delight consumers by maintaining highest global standards.

The new logo Titan Star has taken the inspiration from the tiny twinkle that the company wants to bring to people’s eyes by providing elevated experiences. The multi-faceted form of Titan Star reflects the fact that while the company has many brands, they will always be one company. The counter-form in the center creates a ‘T’ representing the common, value-driven culture. The facets are geometrical and precise to communicate Titan’s commitment to the highest global standards in everything they do. The new corporate identity will be soon transitioned at Titan’s existing and upcoming stores, sales and marketing collaterals, stationery, website and social media platforms.

Titan is India’s largest manufacturer of quartz watches and has a 60% market share in the Indian market. It is world’s sixth largest manufacturer of branded watches. It has a manufacturing and assembly unit at Hosur in Tamil Nadu.