-23.60 (-0.57%) Titan Industries, the country’s leading watch, jewellery and eyewear maker, will enter the helmet market in early 2014, with a superior quality product to ensure safety and comfort of two-wheeler riders. The company will, however, not manufacture helmets but source them from vendors in the sector and market them under its Titan brand. The company is also planning to enter into fragrance market in the near future.
Titan is India’s largest manufacturer of quartz watches and has a 60% market share in the Indian market. It is world’s sixth largest manufacturer of branded watches. It has a manufacturing and assembly unit at Hosur in Tamil Nadu.