Axis Bank Ltd.

Axis Bank has partnered with Max India’s wholly owned subsidiary -- Antara Senior Care (Antara) to enhance the well-being and quality of life of India’s senior population. Through this collaboration, Antara offers its comprehensive suite of products and services, including Care Homes, Care at Home, and AGEasy (a distinctive online and offline marketplace with solutions for chronic health condition management). These services will be available to over 20 lakh customers of Axis Bank’s Silver Linings Program, an initiative specially designed to address diverse needs of customers above 60 years of age.

Axis Bank’s Silver Linings Program is an exclusive initiative that supports seniors by offering them enhanced banking solutions and curated benefits to address their wellness, lifestyle and travel needs. This program is designed to empower senior citizens to manage their money with confidence and enjoy a more fulfilling life. Through this partnership, Antara Senior Care extends its comprehensive senior care ecosystem to the bank customers. This alliance equips senior citizens with convenient, dignified and personalized care solutions rooted in excellence and ‘Sevabhav’. Antara’s vision is to positively impact quality of life of seniors by offering a blend of lifecare and lifestyle solutions enabling the seniors to age with ease and joy.

Axis Bank offers the entire spectrum of financial services to customer segments covering Large and Mid-Corporates, MSME, Agriculture and Retail Businesses.