Mahindra & Mahindra Ltd.

Mahindra & Mahindra (M&M) has joined hands with Dolby Laboratories to introduce Dolby Atmos in the Mahindra Thar ROXX AX7L variant. This marks a first-of-its-kind innovation in the global SUV market, integrating 4-channel immersive audio powered by Dolby Atmos into a vehicle.

M&M is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.