Infosys and Adobe have entered into strategic collaboration to jointly transform the marketing life cycle of global brands with AI. Together, they will bring capabilities from Infosys Aster and Adobe to unify customer experience at scale, personalize content to enable business growth while also streamlining workflows for efficiency.
Infosys Aster is a set of AI-amplified marketing services, solutions and platforms that helps enterprises transform marketing into effective customer-champions and growth-partners. With creative services, experience design, digital commerce, MarTech orchestration, performance marketing and marketing operations, Infosys Aster brings AI-powered agility to the marketing value chain. Adobe empowers brands to deliver personalized, data-driven customer journeys across every touchpoint - combining content, data, and AI to create seamless, real-time experiences that drive loyalty and growth.
Infosys is a leading provider of consulting, technology, outsourcing and next-generation digital services, enabling clients to execute strategies for their digital transformation.