Titan Company Ltd.

Titan Company (formerly Titan Industries) has marked its foray into Rs 2,000-crore Indian fragrances market with launch of six fragrances three each for men and women under brand ‘Skinn’ priced at Rs 900 (50 ml) and Rs 1,790 (100 ml).

The country’s leading watch, jewellery and eyewear maker expects revenues of about Rs 250 crore from the new vertical in the next 3-5 years. The company has partnered with perfumers to develop the products, which will be bottled and imported from France.

The company expects to increase its total revenues to Rs 12,000 crore this fiscal from over Rs 10,000 crore in 2012-13. About 75 percent of the revenue comes from the jewellery segment, while watches account for about 20 percent. The remaining comes from eyewear and precision engineering products business.