Tata Motors Passenger Vehicles Ltd.

Tata Motors has unveiled the All-New Adventure X Persona, featuring in its flagship SUVs - the Tata Harrier and the Tata Safari. With this new persona, the company has brought in a complete package of adventure, performance, and features, offering greater value proposition and access to a robust and adventurous lifestyle to its customers.

Packed with segment-first features at this price point, the Harrier and Safari Adventure Persona includes ADAS with Adaptive Cruise Control (AT), 360 degree HD Surround View, Trail Hold EPB with Auto Hold, Trail Response Modes (Normal, Rough, Wet), a Land Rover-derived Command Shifter (AT), along with segment-leading features such as the Ergo Lux Driver Seat with Memory & Welcome function, a 26.03 cm Ultra-View Twin Screen System, Trail Sense Auto Headlamps, Aqua Sense Wipers, and Multi Drive Modes (City, Sport, Eco). 

These personas are available for grabs, starting from August 5, 2025, at an introductory price of Rs 18.99 lakh for the Harrier Adventure X and Rs 19.99 lakh for the Safari Adventure X+ persona. With the launch of this new variant, the company has enhanced the appeal of the Harrier and Safari lineup by making the range more intelligent, cohesive, and value-packed than ever in the high SUV segment. With a streamlined persona structure, feature-rich variants, and new colour options, the line-up also comes with the new Pure X persona which will offer enhanced value to the customers at a great price point.

Tata Motors is India’s largest automobile company. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands.