SKS Microfinance signs marketing strategist for Repositioning and Rebranding assignment

SKS Microfinance has signed Mr. Jack Trout, one of the world’s foremost marketing strategists, for its rebranding/ repositioning work. Mr. Trout, President, Trout & Partners, an international marketing consultancy based in Connecticut, USA, is the originator of positioning and other important concepts in marketing strategy.

SKS Microfinance (SKS) is a non-banking finance company (NBFC), registered and regulated by the Reserve Bank of India, whose mission is to provide financial services to low-income households. SKS operates across 16 states of India.