Tata Steel Ltd.

Tata Steel is aiming to double the gross merchandise value (GMV) to around Rs 7,000 crore of its homebuilding e-commerce platform 'Aashiyana' in the 2025-26 fiscal. The steel major is also considering onboarding non-Tata Steel products for the first time to expand offerings in the domain. 

The platform recorded a GMV of Rs 3,550 crore in 2024-25, registering a 60 per cent year-on-year growth, and with the rollout of 'Aashiyana 3.0' - the newly launched version of the platform - Tata Steel expects to double the GMV over the next one year.  Initially launched as a transactional e-commerce site, 'Aashiyana' has now evolved into a full-fledged content-to-commerce ecosystem designed specifically for individual home builders (IHBs) - a largely unorganised but significant segment of India's construction market. 

Tata Steel, the flagship company of the Tata group, is the first integrated steel plant in Asia and is now the world’s second most geographically diversified steel producer and a Fortune 500 company.