Bajaj Finserv Ltd.

Bajaj Finserv has rebranded its insurance businesses as Bajaj General Insurance and Bajaj Life Insurance. Earlier, they were known as Bajaj Allianz General Insurance and Bajaj Allianz Life Insurance.

The rebranding follows the execution of the Share Purchase Agreement (SPA) signed by the Bajaj Group early this year to acquire Allianz SE's 26 percent interest in its general and life insurance joint ventures, taking the Bajaj Group's ownership to 100 percent from 74 percent. The rebranding unveils a new identity and campaign - 100% Bajaj. Made in India. Made for India. Made by India' - signifying the Bajaj Group's renewed commitment to shaping the future of insurance in India. 

Bajaj Finserv has established itself as a financial power house with interests in insurance, lending, asset management and wealth management.