Infosys, Madison Square Garden Entertainment Corp (MSG Entertainment), Madison Square Garden Sports Corp (MSG Sports) and Sphere Entertainment Co (together, the MSG Family of Companies) have extended their partnership. The extension reinforces Infosys’ role as the Official Digital Innovation Partner across key properties within the MSG Family of Companies, including the New York Knicks, New York Rangers, Madison Square Garden and MSG Networks. And, as part of this expanded partnership, the Theater at Madison Square Garden has been renamed the Infosys Theater at Madison Square Garden.
The expanded partnership features two premier branded locations within the Madison Square Garden complex: the Infosys Theater at Madison Square Garden and the Infosys Suite Level on the ninth floor of The Garden, with brand integration across 18 suites. In addition, Infosys will benefit from sustained visibility across MSG’s digital platforms, in-arena signage, GardenVision features during Knicks and Rangers home games, and enhanced wayfinding and signage throughout the theater and along Eighth Avenue, as well as static placements in Penn Station. Infosys will also power fan-facing innovations for the New York Knicks and the New York Rangers, leveraging Infosys Topaz, an AI-first offering to enhance the fan experience. Infosys previously activated technology-led experiences at MSG, including Fan Fabric, the amalgamation of next-gen technology and the creativity of artists that generated personalized pieces of art.
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