Britannia Industries Ltd.

BSE: 500825 | NSE: BRITANNIA
Large Cap | Consumer Food
5977.65
-55.20 (-0.91%)
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Britannia Industries to sell its bakery foods subsidiary: Report

Date: 24-10-2013

Britannia Industries is reportedly in process of selling Daily Bread, bakery foods subsidiary of the company. Britannia under the leadership of Vinita Bali bought Daily Bread as part of a diversification plan in 2009.

Daily Bread has a network of 31 stores and cafes across Bangalore, Hyderabad and Goa, selling European-styled specialty breads, cakes, pastries, muffins and salads. With three manufacturing facilities, Daily Bread is also a lead supplier to KFC, Domino’s, Cafe Coffee Day and multiplex chains.

Britannia, one of the India’s biggest brands of the country, has a market share of over 33%. More-than-a-century old Britannia has launched big brands in FMCG Segment. The company is expanding its customer base by launching new products and renovating existing ones.