-2.50 (-0.18%) Reliance Industries’ subsidiary -- Reliance Retail (RRL) has completed the acquisition of brand ‘Pahadi Local’ along with business from Pahadi Goodness. ‘Pahadi Local’ is a fast-growing Indian beauty and wellness brand known for its nature-led, Himalayan-inspired formulations. Founded with a mission to bring the purity and efficacy of Himalayan ingredients into everyday personal care, Pahadi Local has emerged as a distinctive player in India’s rapidly evolving beauty and wellness landscape. The brand is recognised for its clean formulations, conscious sourcing practices, and strong appeal among consumers seeking authentic, sustainable alternatives in skincare and wellness.
With this business acquisition, RRL reinforces its strategy of building and scaling differentiated, purpose-driven Indian brands by leveraging its unparalleled omni-channel retail ecosystem, digital commerce capabilities, and supply chain strengths. As part of the business acquisition, the founding team of Pahadi Local will continue to play a key role in shaping the brand’s creative direction, product development, and philosophy, ensuring continuity in its purpose and consumer promise.
RRL will support the brand’s next phase of growth by expanding its footprint across physical retail formats, strengthening its digital presence, and accelerating innovation. The business acquisition further underscores RRL’s commitment to investing in high-potential Indian brands across beauty, wellness, fashion, and lifestyle, particularly those with strong narratives, loyal communities, and scalable business models.
Reliance Industries is India’s largest private sector company. The company’s activities span hydrocarbon exploration and production, petroleum refining and marketing, petrochemicals, retail and 4G digital services.