-23.60 (-0.57%) Titan Company’s watch brand - Sonata, is the only watch brand in India to accomplish this milestone and achieve the fastest 50 million consumers. To commemorate this milestone, Sonata has launched its largest campaign for the year and has introduced 30 new watches this Diwali. Priced between Rs 799 to Rs 2,299, the Sonata collection is available in World of Titan and other authorized retailers across the country.
Sonata, India’s largest selling watch brand, with a market share of 35 percent (as estimated by Franchis Kanoi Marketing Research, in the organized market segment) has increased its market share by 3 percent (overall watch market) in the last five years with the success of the Super Fibre series which were the fastest selling timepieces in the history of the company.
Titan is India’s largest manufacturer of quartz watches and has a 60% market share in the Indian market. It is world’s sixth largest manufacturer of branded watches. It has a manufacturing and assembly unit at Hosur in Tamil Nadu.