ITC Ltd.

BSE: 500875 | NSE: ITC
Large Cap | Cigarettes/Tobacco
332.90
3.65 (1.11%)
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ITC to enter into ready-to-drink juices business: Report

Date: 01-11-2013

ITC is reportedly all set to foray into branded ready-to-drink juices business. In this regard, the company is close to acquiring Bangalore-based Balan Natural Food’s B Natural brand to roll out packaged fruit juices under its foods category. The deal is in the final stages and could be valued at Rs 100-200 crore.

Further, the company is eyeing a turnover of Rs 15,000 crore from its non-cigarette FMCG business by 2017-18 against Rs 7,000 crore in 2012-13. ITC’s non-cigarette business includes branded packaged foods, personal-care, lifestyle apparel, education and stationery, incense sticks and safety matches.

At present, the company’s food business spans four categories - staples, snack foods, ready-to-eat foods, and confectionery that include biscuits, aata noodles, candy and chips.