-30.35 (-1.40%) Hindustan Unilever has launched new Unilever Fragrance Hub (UFH) in Mumbai, marking a significant step in Unilever’s global innovation journey and reinforcing India’s role as a key growth market and R&D hub. The India facility is the third global hub, following the UK and US, and represents the latest investment under Unilever’s overall 100 million euro programme to advance in-house, digitally enabled fragrance creation capabilities.
The hub, set up at the IIT Bombay campus, combines consumer insight, advanced science and AI to accelerate innovation, enhance product experience, and support premiumisation across categories. Additionally, the colocation at IIT creates opportunities to collaborate with academia, particularly in areas of science and technology, data and digital-first fragrance innovation.
Fragrance is an increasingly important driver of product desirability, premiumisation and brand preference across many of Unilever's categories. The India UFH brings fragrance design, development and evaluation closer to one of the world’s fastest-growing consumer markets. India’s expanding consumption base offers rich and diverse insights; the Mumbai hub will harness these insights to design fragrances that can scale globally and drive growth.
Hindustan Unilever (HUL) is an India-based consumer goods company. The company’s consumer goods business comprises of home and personal care, foods and refreshments.