Persistent Systems Ltd.

Persistent Systems has entered into a partnership with the San Francisco Unicorns for the 2026 Major League Cricket (MLC) season. Under the agreement, the company will serve as an official Re(AI)magining partner within the team’s premium partnership tier. The partnership highlights the company’s focus on bringing AI and data-led innovation into real world high-performance environments where speed, adaptability and insight define outcomes.

This collaboration aligns with the company’s strategy to expand its AI-led capabilities in North America and build closer proximity to clients operating in real-time, decision-intensive environments. The partnership will be activated through the company’s GameReAImagined campaign, which explores how AI is helping make the hidden layer of the game more visible through performance insights on the field and richer fan experiences off it.

As the Official Re(AI)magining Partner, the company will explore opportunities with the franchise across data, AI and fan engagement initiatives, extending the relationship beyond sponsorship into potential areas of innovation. With MLC rapidly expanding across key U.S. markets, the partnership creates a compelling environment to demonstrate how intelligence, analytics and technology can shape both performance and fandom.

As part of the partnership, the company will have a strong presence across team and digital platforms. The partnership has been designed as an integrated engagement platform, including brand visibility through on-field perimeter boards, team kit branding and a dedicated branded content property, Persistent Coaches’ Corner. Together, these elements combine on-field visibility with deeper storytelling and curated interactions. The collaboration also includes a dedicated hospitality suite, creating opportunities to connect with clients and partners in North America within a high-performance setting, including select invite-only experiences to enable deeper engagement.

Persistent Systems is a global company specializing in software product and technology services.