Tata Motors Passenger Vehicles Ltd.

Tata.ev, the electric vehicle brand under Tata Motors Passenger Vehicles, has launched the all-new Sierra.ev - redefining an icon for a bold, electric future. With bookings starting on June 30, 2026 and deliveries commencing from July 15, 2026, the Sierra.ev is available at an introductory starting price of Rs 18.79 Lakh. 

The most advanced and aspirational interpretation of the legendary Sierra yet, the Sierra.ev seamlessly combines its unmistakable design DNA with next-generation EV technology, immersive digital experiences, and intelligent innovation to deliver an uncompromised SUV experience. With the Sierra.ev, TATA.ev sets a new benchmark for modern SUVs - one that is progressive, capable, and unmistakably iconic. 

Tata Motors Passenger Vehicles (formally known as Tata Motors) is India’s largest automobile company. Through subsidiaries and associate companies, Tata Motors Passenger Vehicles has operations in the UK, South Korea, Thailand, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands.