Mahindra & Mahindra Ltd.

Mahindra & Mahindra (M&M) has reportedly entered into branded fruits business by launching its fresh fruit brand, ‘Saboro’ for the health conscious Indian consumer. Under this new brand, the company will offer a wide range of fresh fruit, starting with apples and diversifying into grapes, bananas and other imported fruit. After launching this new brand in Hyderabad, M&M becomes the first Indian company to offer such a wide variety of branded fruit to the buyers.

Earlier in August this year, the company had launched a banana procurement, ripening and marketing pilot in Delhi. The company has handled 150 tonnes of banana so far this year and plans to scale this up to 15,000 tonnes by next year.