Leo Dryfruits enters into distribution agreement for Kinjal brand

Leo Dryfruits & Spices Trading has entered into an exclusive sales and distribution agreement with Vijay Ratilal Mehta HUF, operating under the trade and brand name ‘Kinjal’. Under the Agreement, the company has been granted exclusive rights to procure, distribute and sell specified ready-to-eat and packaged food products under the Kinjal brand. The agreement also provides for transfer/acquisition of ownership rights in the ‘Kinjal’ brand in favour of the company, subject to the terms and conditions of the Agreement.

The strategic arrangement is expected to strengthen the company's product portfolio, enhance its presence in the packaged and ready-to-eat food segment, expand its market reach and support future business growth initiatives. The agreement provides for payment of royalty at 2% on net sales/revenue derived from the use of the ‘Kinjal’ brand, subject to the terms of the Agreement.

Leo Dryfruits & Spices Trading is engaged in manufacturing/processing, trading and marketing of wide range of spices, dry fruits and other grocery products under the brand name ‘VANDU’ and frozen/semi fried products under the brand name of ‘FRYD’.