Mahindra & Mahindra Ltd.

Mahindra & Mahindra is currently trading at Rs 940.00, up by 6.85 points or 0.73% from its previous closing of Rs 933.15 on the BSE.

The scrip opened at Rs 937.50 and has touched a high and low of Rs 942.20 and Rs 936.30 respectively. So far 4939 shares were traded on the counter.

The BSE group 'A' stock of face value Rs 5 has touched a 52 week high of Rs 1026.45 on 20-May-2013 and a 52 week low of Rs 741.50 on 28-Aug-2013.

Last one week high and low of the scrip stood at Rs 958.40 and Rs 927.05 respectively. The current market cap of the company is Rs 57472.00 crore.

The promoters holding in the company stood at 25.26% while Institutions and Non-Institutions held 52.43% and 17.34% respectively.

Mahindra & Mahindra (M&M) has reportedly entered into branded fruits business by launching its fresh fruit brand, ‘Saboro’ for the health conscious Indian consumer. Under this new brand, the company will offer a wide range of fresh fruit, starting with apples and diversifying into grapes, bananas and other imported fruit. After launching this new brand in Hyderabad, M&M becomes the first Indian company to offer such a wide variety of branded fruit to the buyers.

Earlier in August this year, the company had launched a banana procurement, ripening and marketing pilot in Delhi. The company has handled 150 tonnes of banana so far this year and plans to scale this up to 15,000 tonnes by next year.