Godfrey Phillips to tie-up with kirana stores to compete with modern trade retailers

Godfrey Phillips is planning to tie up with kirana and grocery stores to compete with modern trade retailers. The company will partner with these stores by appointing them as franchisees for its Twenty Four Seven Convenience Stores. Twenty Four Seven is a subsidiary floated under Godrey Phillips, the flagship company of the K K Modi Group.

Further, Godfrey Phillips is planning to push its own cigarette brands like Four Square and Red & White at its stores. There would be about 20 SKUs (stock keeping units) of Godfrey Philip brands.

Godfrey Phillips India’s core business is manufacturing cigarette. Under this division has created brands like Four Square, Red and White, Jaisalmer, Cavanders and Tipper. The company has also initiative in developing products such as Stellar, the first slim cigarette and I-gen, the first euro norm cigarette in India.