Tata Motors Passenger Vehicles Ltd.

Tata Motors’ subsidiary Jaguar Land Rover (JLR) is strengthening its engagement with the world’s leading technology businesses and academic bodies with its involvement in a project that aims to reduce the potential for driver distraction in future vehicle HMI systems. This will help to determine new systems that will minimise distraction while delivering convenient, intuitive, engaging and safe operation and meet potential future industry and regulatory requirements.

By joining the Ahead consortium, Jaguar Land Rover will be working with MIT AgeLab, DENSO and Touchstone Evaluations on methods for measuring the demands made on drivers by the latest HMI technologies. The consortium brings together leading researchers, vehicle manufacturers and suppliers to take a new look at how the demands of using voice controls, touchscreens and switchgear can be reliably and effectively measured. Ahead’s goal is to produce a quantifiable, objective evaluation toolkit that can be used across the industry to support new HMI development. 

Jaguar Land Rover’s involvement in Ahead is the latest in a series of strategic partnerships and academic collaborations that reinforce its research and development of advanced engineering and design capabilities. This is also the first time Jaguar Land Rover has collaborated on a project with MIT.

Tata Motors is India's largest automobile company, is the leader in commercial vehicles in each segment, and among the top in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments. It is also the world's fourth largest truck and bus manufacturer.