Tata Consumer Products Ltd.

Tata Global Beverages has re-launched its green tea ‘Tetley Tea’ with an aim to take the product to small town markets. The company is investing significantly on marketing and has made significant investments for this. The company will reach out to public through print, digital and TV.

To reach out to the larger public, the company has also launched a campaign. The company has roped in actress Kareena Kapoor as its brand ambassador to reach out to the public.

Tetley Tea, sold across 40 countries, comes in six flavours in its green tea portfolio including ginger, mint, lemon, honey & lemon, citrus & spice and aloe vera. Currently, the domestic green tea market is Rs 100-150 crore and the company enjoys market share of 35-40 percent.