Tata Consumer Products Ltd.

Tata Global Beverages is currently trading at Rs. 149.75, up by 1.55 points or 1.05% from its previous closing of Rs. 148.20 on the BSE.

The scrip opened at Rs. 148.10 and has touched a high and low of Rs. 152.10 and Rs. 148.10 respectively. So far 1,73,000 shares were traded on the counter.

The BSE group 'A' stock of face value Rs. 1 has touched a 52 week high of Rs. 170.20 on 03-Nov-2013 and a 52 week low of Rs. 122.00 on 26-Mar-2013.

Last one week high and low of the scrip stood at Rs. 152.80 and Rs. 145.80 respectively. The current market cap of the company is Rs. 9,245.00 crore.

The promoters holding in the company stood at 35.10% while Institutions and Non-Institutions held 36.71% and 27.20% respectively.

Tata Global Beverages has re-launched its green tea ‘Tetley Tea’ with an aim to take the product to small town markets. The company is investing significantly on marketing and has made significant investments for this. The company will reach out to public through print, digital and TV.

To reach out to the larger public, the company has also launched a campaign. The company has roped in actress Kareena Kapoor as its brand ambassador to reach out to the public.

Tetley Tea, sold across 40 countries, comes in six flavours in its green tea portfolio including ginger, mint, lemon, honey & lemon, citrus & spice and aloe vera. Currently, the domestic green tea market is Rs 100-150 crore and the company enjoys market share of 35-40 percent.