Britannia Industries Ltd.

Britannia Industries, biscuit and confectionery maker has dismissed some employees across levels in India on the basis of non-performance, as a part of the ongoing performance management process, which differentiates the great, good and under-performers. 

Usually, company put its under-performers usually 20 to 30 on a performance improvement plan and progress is consistently and carefully monitored. In case if the level of performance continues to be below the acceptable benchmark and there is no noticeable improvement, employees are transitioned. The company keeps employees informed in advance as part of the performance review and happens every year.

Britannia, one of the India’s biggest brands of the country, has a market share of 33%. More-than-a-century old Britannia has launched big brands in FMCG Segment. The company is expanding its customer base by launching new products and renovating existing ones.