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Rasoya Proteins launches 3 brand retail outlets for Aqua feed products

Date: 11-02-2014

Rasoya Proteins has launched its ‘3 brand’ new retail outlets for its Aqua Feed products. This move establishes the venture into retail segment of aqua feed which is in line with its expansion plan, diversification policy and growth strategy.

Besides, this move augurs the way towards expanding of the existing business line with the opening of its first ‘3 brand’ new retail outlets at Krishna and west Godavari District, in Andhra Pradesh and which will give the company an impetus to the growth trajectory by venturing into retail segment along with its manufacturing set up.

The stores sprawl over an area of approximately 800 - 1000 square feet each. These stores will offer complete solutions and products. These stores are based on company specific dealership model wherein the dealer cannot sell other companies Aqua feed products.

Rasoya Proteins is engaged in the Business of Solvent Extraction. The company is selling its Soya Refined Oil under the brand name ‘Rasoya’ and the oil is available in various pack size from 1/2 liter poly pack and pet bottle to 15 liter/15 kilograms tins.