Axis Bank Ltd.

Axis Securities (ASL), the retail broking and investment advisory services subsidiary of Axis Bank has launched 'AxisDirect Investment Kit' to help investors manage money simpler and benefit large pool of retail investors. This new investment kit provides instant access to three-in-one investment account allowing customers, the convenience of investing online in an array of investment avenues, such as equities, mutual funds, IPOs, bonds, NCDs and ETFs.

The kit also has exciting offers from Axis Bank on various products of the bank including home loans, auto loan, personal loan, and loan against shares/gold/property. AxisDirect Investment Kit caters to a common man desirous of taking confident steps in the world of investing and improving his long term financial health.

Axis Bank has reported 19.06% rise in its net profit at Rs 1604.11 crore for third quarter ended December 31, 2013 as compared to Rs 1347.22 crore for the same quarter in the previous year. Total income of the bank has increased by 9.94% at Rs 9433.55 crore for quarter under review as compared to Rs 8580.30 crore for the quarter ended December 31, 2012.