HDFC Bank Ltd.

HDFC Bank, the country’s second largest private sector bank has reportedly launched its rural Financial Literacy programme in the village of Mardanpur near Kanpur in Uttar Pradesh to take formal banking services to the remote corners of India. The bank has launched its literacy programme under the aegis of the Reserve Bank of India.  The main purpose of this programme is to create financial awareness and educate the common man on money management and advantages of savings with banks.

The bank will conduct financial literacy camps in 44 rural branches across Uttar Pradesh. These branches will serve just over 100 villages in Uttar Pradesh. The camps will enable both adults and school children to attain a conceptual understanding of financial products and services.

HDFC Bank is one of India's premier banks providing a wide range of financial products and services to its 28.5 million customers across hundreds of Indian cities using multiple distribution channels including a pan-India network of branches, ATMs, phone banking, net banking and mobile banking.