Mahindra & Mahindra Ltd.

Mahindra & Mahindra (M&M), India’s leading SUV manufacturer, has launched a unique and innovative CSR campaign for the Mumbai traffic police named ‘SANKALP’. The inauguration took place at the Bandra - Worli Sea-Link in the presence of senior officials from the traffic police department. SANKALP was launched by Mahindra on the occasion of National Safety Day which falls on March 4 in India.

As part of this initiative, the company will provide traffic police personnel with specially developed nose masks, florescent jackets with reflective tape and protective helmets to enhance their safety while on duty.

In its initial phase SANKALP will cover more than 600 police personnel stationed on duty from Worli sea-link to Dahisar check naka while the second phase will cover an equal number of personnel from Worli to Church Gate. As part of this on-going initiative, the nose masks distributed will be replaced once every 15 days.

Mahindra & Mahindra (M&M) is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.