Cadbury India to introduce Tang’s new one litre pack via new television campaign

Cadbury India has launched a new television campaign (TVC) to introduce Tang’s new one litre pack. The launch of the TVC is to be supported by a 360 degree campaign, including outdoor activations, sampling, radio and print campaign in urban and semi urban cities across India.

The new campaign communicates and highlights the convenience of the one litre pack, through slice of life moments between a mother and child. With this, the company is hoping to trigger a behaviour change of making Tang in a bottle, as it offers ease and simplicity without compromising on the taste.

Cadbury India operates in four categories viz. Chocolate Confectionery, Milk Food Drinks, Candy and Gum category. In the Chocolate Confectionery business, Cadbury has maintained its undisputed leadership over the years. Some of the key brands are Cadbury Dairy Milk, 5 Star, Perk, Éclairs and Celebrations.