Tea industry’s turnover likely to reach Rs 33,000 crore by 2015: ASSOCHAM

19 Dec 2011 Evaluate

According to a study titled 'Indian Tea Industry' released by the apex industry body ASSOCHAM, the total turnover of the tea industry in India is likely to reach Rs 33,000 crore by 2015 from the current level of about Rs 19,500 crore. With nearly 6 lakh hectares under tea cultivation, the domestic tea industry is growing at a compound annual growth rate (CAGR) of about 15%.

India is world's largest consumer, second largest producer and fourth largest exporter of tea after China and accounts for nearly 30% of global output and nearly 25% of tea produced worldwide is consumed in India. The study further showed that branded market accounts for nearly 55% of the total market and is growing at about 20% while the unbranded market is growing at 10% annually.

According to ASSOCHAM, around 35 lakh workers are employed in over 1,500 tea estates across India and about 65% of these are employed indirectly. Assam produces over half of India's tea and accounts for over 12% of annual global tea yield. Tea being cheap, affordable and addictive in nature nearly 90% of Indian households is regular tea drinker.

As per the apex industry body the tea production during the current year is likely to stay over 950 million kilograms as against 966.4 million kilograms in 2010. Awareness about health benefits associated with moderate intake of tea is another significant factor behind this increase in its demand as now more and more people are becoming familiar with healing properties of tea.

There is tremendous scope and potential for growth and development of domestic tea industry, as the key industry players are coming out with value added products but with rapidly changing market scenario and technological advancement in agri business.

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