Piramal Enterprises has entered into a partnership pact with Merisant India for an exclusive sales & distribution partnership in India for its artificial table-top sweetener ‘Equal’, one of the world’s best known artificial sweetener brands, and is number two in India in terms of unit volume sold. The deal enables Merisant to tap into Piramal Enterprises strong distribution network in India, and allows the Consumer Product Division to expand its offerings in the self-care segment.
Piramal Enterprises’ Consumer Products Division will exclusively distribute Equal across leading chemists and general stores in India. The division has one of India’s largest field forces in the industry covering 485+ towns with population of over 100,000.
Piramal Enterprises is one of India’s largest diversified companies, with a presence in pharmaceutical, financial services and healthcare information management sectors.