In a bid to serve milk-based beverages, snacks and other dairy products, Hatsun Agro Product has set up a 50-seat Arokya Milk parlour in Chennai. The parlour is modelled along the lines of modern fast food outlets.
The dairy parlour is aimed at familiarising the brand and highlighting the varied, healthy milk-based food items that can be prepared with Arokya Milk, the company’s branded milk. Moreover, the company is planning to open one more outlet in the city.
Hatsun Agro Products is the largest private sector dairy company in India and has a distinct advantage of dealing in cow's milk. The company procures around 1.65 million liters of liquid milk per day by directly collecting it from farmers spread over 4,500 villages in south India.
