Siemens launches 10 value-based products under its 'Smart' portfolio

21 Dec 2011 Evaluate

Siemens, an electrical equipment maker, has launched additional 10 value-based products under its 'Smart' portfolio taking the total number of such products to 20 since it launched the first product in the last fiscal. The newly-launched products are targeted at a range of verticals like aviation, power distribution, building, infrastructure, healthcare, material handling, manufacturing and industrial applications.

These products under ‘Smart’ portfolio are high in performance and cost-competitive and have a very high utility value. Further, they are available at price points that a vast majority of customers can afford. Under the Smart portfolio, which stands for simple, maintenance-friendly, affordable, reliable and timely-to- market services the company plans to launch another 10 products in next year.

In 2011, the demand for the ‘Smart’ products has doubled to over 10 percent of total order intake as compared to 5 percent in 2010.

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