MoneyWorks4Me

ZEE expects advertising revenues to grow 11-12% this year

22 May 2014 Evaluate

Zee Entertainment Enterprises (ZEE) is expecting advertising revenues to grow 11-12% this year. The company has earmarked Rs 100 crore to launch a second Hindi general entertainment channel, Zindagi.

Zee Entertainment is India’s largest vertically integrated media and Entertainment Company. Its portfolio consists of brands like Zee TV, Zee Cinema, Zee Music, Zee Cafe, Zee Smile, Zee Action, Zee Premiere, ETC, ETC Punjabi, TEN Sports, Zee Studio, Zee Classic, Zee Trendz and Zee Sports.

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