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Emami’s biotech and edible oil arm unveils new mustard oil brand

09 Jun 2014 Evaluate

Emami Biotech, the biotech and edible oil arm from the Emami has launched its new mustard oil brand Emami Healthy & Tasty Kachchi Ghani Mustard Oil with enriched nutritional values.

The mustard oil will have the additional nutritional values of Vitamins A, D and E. Moreover, it is available in various pack sizes that include 5 litre Jars, 1L, 500 ml and 200 ml bottles & pouches, and LUP (Low Unit Packs) packs of Rs 10 and Rs 5.

Emami manufactures products under various categories namely Hair Care, Skin Creams and Lotions, Talcum Powder and ayurvedic health care products. Emami's Boroplus portfolio is worth Rs 400 crore, comprising of three brands -- BoroPlus Antiseptic Cream, Boroplus Advanced Moisturizing Lotion and BoroPlus Prickly Heat Powder.

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