Emami gains on entering into men’s deodorant market

10 Jun 2014 Evaluate

Emami is currently trading at Rs. 464.00, up by 6.70 points or 1.47% from its previous closing of Rs. 457.30 on the BSE.

The scrip opened at Rs. 457.00 and has touched a high and low of Rs. 464.00 and Rs. 457.00 respectively. So far 2,844 shares were traded on the counter.

The BSE group 'A' stock of face value Rs. 1 has touched a 52 week high of Rs. 539.40 on 12-Jul-2013 and a 52 week low of Rs. 393.40 on 28-Aug-2013.

Last one week high and low of the scrip stood at Rs. 464.00 and Rs. 448.00 respectively. The current market cap of the company is Rs. 10,531.00 crore.

The promoters holding in the company stood at 72.74%, while Institutions and Non-Institutions held 17.76% and 9.50% respectively.

FMCG major Emami has entered the men’s deodorant market with ‘HE’ deodorant. Moreover, the company has roped in Bollywood actor Hrithik Roshan as the brand ambassador. The pan-India rollout of the product is currently under way.

The product will be available across all markets focusing on 23 top cities including metros and mini metros, tier I and tier II cities in the North, West and East markets of the country in the initial phase. The brand will be introduced in Hyderabad and Bangalore markets in the 2nd phase.

Emami manufactures products under various categories namely Hair Care, Skin Creams and Lotions, Talcum Powder and ayurvedic health care products. Emami's Boroplus portfolio is worth Rs 400 crore, comprising of three brands -- BoroPlus Antiseptic Cream, Boroplus Advanced Moisturizing Lotion and BoroPlus Prickly Heat Powder.

Emami Share Price

519.25 -6.30 (-1.20%)
08-Dec-2025 09:30 View Price Chart
Peers
Company Name CMP
Hindustan Unilever 2334.35
Godrej Consumer Prod 1132.10
Dabur India 507.80
Colgate Palmol. (I) 2162.90
P&G Hygiene 12585.95
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