Amrutanjan Health Care Ltd is set to foray into the beverages business with the acquisition of Siva's Soft Drink Pvt Ltd's Fruitnik brand. it has entered into a pact with Siva's Soft Drink to acquire its soft drink and fruit-based beverages business along with the brand Fruitnik for Rs 26.20 crore. Fruitnik, a pulp-based flavoured fruit drink, is a 50-year-old brand well known in the South, particularly Tamil Nadu.
Amrutanjan has a prominent presence in the OTC pharma segment. It posted net profit of Rs 3 crore for the quarter ended December 2010 on a turnover of Rs 34 crore. For 2009-10, it posted a net profit of Rs 12 crore on a turnover of Rs 89 crore.
