Reliance Brands enters into a long-term franchise agreement with BCBG Max Azria

16 Jun 2014 Evaluate

Reliance Brands, a unit of Reliance Industries, has entered into a long-term franchise agreement with American fashion house BCBG Max Azria, famous for dressing up scores of Hollywood A-listers like Angelina Jolie and Halle Berry. BCBG will be the first women's only apparel brand in Reliance's portfolio, which includes Kenneth Cole, Diesel, Brooks Brothers besides a dozen other brands.

Reliance Industries, is a Fortune Global 500 company and is the largest private sector company in India. Its activities span exploration and production of oil and gas, petroleum refining and marketing, petrochemicals (polyester, fibre intermediates, plastics and chemicals), textiles, retail, infotel and special economic zones. 

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