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Entertainment Network to ink strategic business pact with ADMC

28 Dec 2011 Evaluate

Entertainment Network (India) is likely to enter into strategic business arrangement with Abu Dhabi Media Company (ADMC) - a public joint stock company based at Abu Dhabi in United Arab Emirates (UAE).

As part of the business arrangement, the company shall provide limited advisory services to ADMC for launch of a radio station in territory of the UAE. The company will also grant a conditional license to ADMC for use of its Brand Radio Mirchi.  

ADMC is a multi-platform media organisation and is inter-alia in the business of providing media content across various platforms including Television, Publishing, Radio, Digital etc. ADMC owns multiple radio frequencies which broadcast across the UAE.

Entertainment Network (India) is one of the leading entertainment & media company and is engaged in radio broadcasting under the brand name ‘Radio Mirchi’.

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